FROM: Marketing
TO: “The Committee”
It seems a certainty that Brexit prevailed in the recent referendum in no small part due to the cleverness of its neologism, combining “Britain” and “exit.” Never underestimate the power of a memorable coinage. Equally obvious is that the effort to promote a new referendum nullifying that referendum must have a name equal to or greater than Brexit in motivating power. Our team have been on it:
ImmiGreat. Puts the best possible spin on untold millions establishing residence in a wonderful new borderless U.K.
Housekeeper. With Brexit nullified, you get to keep your house. Not lose it like you will when the whole economy goes to hell. Speaking of which,
Hell-No. Not so much a negative cry of defiance as a positive repudiation the place we’re all going to be living if Brexit takes effect.
BritTen. Holds out the promise of the utopia that will prevail when Britain becomes indistinguishable from any 10 countries in Europe you can name.
I’m UK, You’re UK. If we become indistinguishable from the rest of the EU, doesn’t it follow that the rest of the EU becomes indistinguishable from us? Of course it does.
Euro-K, I’m OK. Europeanization? Bring it on!
The Thames It Is A-Changin’. Sovereignty is so yesterday.
FTSE Wootsy. As your retirement savings are dependent on the performance of London Stock Exchange, perhaps you’d best keep in mind upon which side your bread is buttered.
Union, Jack. The insertion of a comma makes all the difference.
Game of De-Thrones. Hate the royals? This is your chance to make them meaningless for all time.
Fixit. Probably too simple, obvious and straightforward. Let’s go with one of the clever ones!
Photo by Milos Milosevic
http://tinyurl.com/n82nz6c
